Blue Ocean Strategy for windows download free

Re-creating the way organisations thinkĬrucially, the Blue Ocean strategy is based on the view that industry structures and market boundaries aren’t really fixed, or even necessarily in existence in the first place. In this way, it makes the threat of competition irrelevant and allows the successful organisation to provide something new and market-ready to interested customers. Instead, it guides organisations to leave the competition behind and go out to create new markets of their own working out what customers REALLY want, and then being the first to provide it in an uncontested space.

The strategy encourages businesses to stop looking for ways to compete in a crowded market place. The Blue Ocean strategy describes how organisations can pursue routes of product (or service) differentiation and lower costs at the same time – to create new market spaces and generate demand. Today, we are going to look at the Blue Ocean Strategy and a Strategy Canvas Blue Ocean Strategy

Welcome to the second in our latest series of articles on Strategic Thinking.

Blue Ocean Strategy for windows download free